Promote Your Site to Your Customers

If you are thinking of ways on how you can effectively promote your website despite the numerous competitions out there, you should definitely consider reading on and taking all these site promotion techniques into consideration.

There are several ways on how you can effectively promote yours but the most important thing that you should do is to first and foremost think of what your website is actually for.

If your website is a more personal type of website, meaning it is focused on your personal experiences like a blog, you should consider promoting your site to other websites that do the same thing. Otherwise, if your website is focused more on different types of services and selling of products, you should definitely promote your own site considering these things in mind.

This way, you can be focused on what you really want to happen to your website and on what you really want your website to achieve.

Next thing that you should consider is your target audience. Put yourself in their shoes and ask yourself that if you were to visit a particular website, what do you want to see in order for you to be hooked to it immediately.

Other than a site’s user friendliness, the content provided by a site is also a crucial standard set by online users. It is therefore very much important for you to provide the best content online and of course the most original and creative ones you can come up with. If you are able to do this, chances are, online visitors will easily be hooked to your site.

Be a Successful Internet Marketer Without Losing Your Shirt

Be a Successful Internet marketer without Losing Your Shirt

There is much misconception when it comes to what people believe that it takes to be a successful Internet Marketer. Like any business it does take some money to start your own Internet Marketing business. With the way that the economy has gone, you have to be careful not to spend thousands of dollars on different things. If you follow a few ideas below you can learn how to be a successful Internet Marketer without losing your shirt.

Investigate the Opportunity

Don’t drop one red cent before you know what you are getting into. You need to make sure that you are fully educated on the products or services if you want to be a successful Internet Marketer. Be aware of who is running the show, what type of background do they have, and that they have been successful. Look for education; any Internet Marketing community that is worth a hill of beans will have training and support to help you learn and grow. Finally, make sure you understand all the costs associated with the internet marketing business.

The Right Mentor is a Key Element

Finding the right mentor is going to be a key element in how you are going to be a successful internet marketer. There are many great mentors out there but you need to find one that has been successful but is also willing to help you learn the business. Many times people are attracted to mentors that are making so much income that it is almost unbelievable. You need to take into consideration if the mentor has too large of a group, are they able to really spend one on one time with you. My advice is to find a mentor that is successful but not so busy that they rarely know your name.

Watch Your Pennies

We have all either been part of or heard of all the extras that are presented to you once you join an Internet Marketing group. There are CD’s, seminars, brochures, and DVD’s that your mentor will say “these items are critical to your success.” While some of these items may be beneficial to you, I would really consider each one carefully. I would not spend all my pennies on all the affiliate programs or other materials right away until you are ready. I would focus on material or programs that really educate you on how to market your internet business. Remember as you become more comfortable in your internet business you can always go back and invest in those “critical items” later.

Use Free or Low Cost Advertising

The number one thing you want to consider on how to be a successful Internet Marketer is how to use the internet. There are many ways you can use the internet to advertise your product or service for free or at a low cost. You can use Article Marketing, Video Marketing, Blogs, Free Classified Ads, and Social Media. Many successful Internet Marketers have used one or all of those free avenues.

While you could also do mailings or flyers, people do get confused with this approach. Individuals that are looking to you for a possible internet marketing business would expect to find your opportunity on the internet not on their windshield or in their mailbox.

Timing- Is it Right For You?

Timing is a crucial part in anything in our lives, starting an internet business is no different. There may be times in people’s lives that they think that since they are in such a financial ruin starting an internet business will be the magic potion. As I said before, as with any business you would want to start, there are costs to start, maintain, and grow your business. If you have no additional funds to maintain your business after paying all you normal expenses, starting an internet business is probably not the right choice.

Home Based Business – Why You Need It

Why do you need a home based business?o You have been laid off recently and have not been able to find another job in more than 9 months
o The handwriting is on the wall; you may be next in line to lose your job
o It is the only viable alternative to generating an income without a job
o You now see it as a Recession proof businessIn a nutshell, these are a few reasons why you need it.What is a Home Based Business?
There are two different types of home based businesses.A business operated from your home, started by you from planning to building your own web site and going into business alone.The second type is starting a home based business opportunity as an affiliate member with a company. The company stores the products, provides resources such as replicable web sites that promote their product or service, training on how to use their software and succeed in your business as well as many other benefits. Best of all the start up costs are extremely small when compared to the same business offline in the real world.What does it require to start a home based business?
The first and most important requirement is self-discipline. You must be ready to work hard, be determined, dedicated and develop a never say quit attitude. Understand that this is YOUR business and not just another job. Make note of this; there are no shortcuts to success. If you are not willing to put in the required work then it may not be the right option for you.

What Home Based Business Opportunity is Best For You and Your Family?

With over Five thousand home based business opportunities flooding the home based business industry it makes it difficult for the person interested in earn extra income from home to discover a legitimate home based business. People get involved in the industry with the hopes of making it big, however not too may make it..The allure of cash is what most are chasing in our industry but only 3% are actually making any money. Exactly why is this? Well, we will get into that a little later in the following paragraphs. First let’s talk about how you should start discovering the right opportunity.Lotions, Potions and Pills are what most company’s are pushing out there. Over priced Juices whereby company’s claim have astonishing health benefits, pills and potions to cure ailments or promote vital health are seen all to often. I say refrain from this competitive market.Let’s face the brutal truth, most companies have their distributors on an autoship program, which means your destined to be buying product you probably don’t need on a monthly basis and your gonna need to find others to try and do the same to create some kind of money. They’re not in demand products, you will need to create the demad by explaining to people the benefits, doing tastings, home parties, etc… Who needs the trouble.You should possess a product that is in high in demand and is an asset. You might be saying to yourself, what? Is there this type of product?Happily, the answer is yes. There’s a Tampa based MLM company that provides it’s distributors with Numismatic gold and siver coins. A couple of you will think that’s crazy. I say it’s fricking brilliant.I want to ask you a question and you’ll be able to determine if this home based business opportunity is right for you. If someone pulled up to the front of your house with a semi stuffed with $40 a bottle superjuice and said Let me provide you with all of this for nothing, would you stuff your garage with it? Some folks may say yes, but here’s what I know.Regardless of just how much product you’ve got available, if you dont know how to market that juice, it’ll wilt in 90 days after which your stuck with a garage packed with spoiled juice.Now, next scenario. Let’s say I back a semi stuffed with gold and silver and offer it to you. Your not only likely to unload every last coin, your going to be checking under the seats, inside the wheel wells and under the engine compartment to ensure you got every last piece.So you see the difference. You have an asset rather then a potentially spoilable consumable comodity like juice.So if you determine, “What home-based business opportunity is right for me?”, Keep that at heart.Lastly, when looking at a home-based business opportunities, you need to ensure that the company teaches it’s distributors the right way to market both online and offline and features a system.99% of MLM companies system revolves around making lists of friends and family and calling those closest to you to expose them to the opportunity. Who the hell is comfortable doing that? After helping tons of struggling network marketers over the years, Not a soul IS REALLY COMFORTABLE DOING IT.Most reps with this industry fail due to three things. Insufficient leads, lack of money and lack of education. Within my teams gold and silver business, we deal with that problem by incorporating the internets #1 attraction marketing program. You see, it’s not what you are able to do, it’s what you can duplicate. People that learn the art of marketing online, can market anything.So it’s your choice. You can either market what 90 % of individuals are marketing (Overpriced Juice, Potions and Pills), or you can market and collect a real asset and simultaneously get an internet marketing education. Seperate yourself from the crowd and make the right choice when looking at a home based business opportunity.~Joshua K. Boxer
Father, Author, Marketer

Running a Home Based Business – Are You Making These Three Deadly Home Based Business Mistakes?

Running a home-based business has many challenges that you never had to face as an employee. A successful home-based business is more than just taking orders from your kitchen and enjoying snack breaks whenever you want. To ensure that your efforts are rewarded, consider whether or not you are making any one of these three deadly home based business mistakes?Mistake #1-Starting your business without checking out the legal and liability issues of running a home based business.Driven by passion to get started on a business idea many budding entrepreneurs set up shop without checking with their city regarding licensing, permits and an insurance broker regarding liability issues.Everyone may rave about your brownies, and may even buy them from you, but selling food you created in your home kitchen is a code violation in many cities.Offering financial planning services from home but meeting your clients in their offices or the local coffee shop is likely to be acceptable in many cities.While you may think of your business as unobtrusive and discreet, if you’re operating in a residential area you may be in violation. While you may operate undisturbed for a while, all it takes to shut you down is a complaint to the city from a disgruntled neighbor who resents that you’re working from home while he has a 37 mile commute.Liability is also serious concern no matter what type of business you operate. Just one lawsuit can not only dampen your spirits but damage your business assets.Solution:
Visit your city online or in person to learn what licenses and permits you will need regardless of whether your business offers products or a service. Even though you operate from home, some cities will approve with no-business-in-residential zones may still allow you to operate if you get a private-mailbox in a commercial zone.
Your city business license department can tell you about all the permits you need in addition to the license, such as a seller’s permit or health permit.
Contact an insurance broker to discuss the type of liability insurance you will need to cover potential lawsuits. Insurance is not only a very wise choice, but is often required by corporations with whom you will do business. Some homeowner insurance policies may protect your home based business, while others won’t.
If you discover at the beginning that it is not feasible to operate your business from home, you can seek a proper location, get adequate insurance and start off your business with peace of mind.Mistake #2-Overlapping your business and personal life.You probably chose to work from home so you can spend more time with your family and enjoy a more flexible schedule. These are worthy goals, but your business success depends on the extent to which you keep the two separated. It may be great talking to clients in your pajamas, but trying to make sales calls with screaming children in the background is not likely to win many accounts.At the same time, your children deserve your time and must have their needs met as well. Your spouse is likely to fall out of love with your business and you too if your business consumes all your time. Solution:
Set up your office in a separate room preferably away from the main family-gathering room.
Install at least a second phone dedicated to your business so you can answer it with your business name or create a voice mail with a business greeting.
Set up business hours and adhere to them as much as possible. Just because you work from home doesn’t mean you can run without a schedule. You have the flexibility of adjusting your schedule, of course, but you must have one to start.
Set up rules and guidelines about how you want your family to behave during your “business” hours.
Plan activities that will engage your children while you are working. For children who are not school age, some business owners hire a babysitter or work in the evening after their children are asleep.
Carve out time in your day when you leave your business to spend quality time with your family. It may mean taking your dog for a walk to the park, playing games with your children, and having meals together.
Mistake #3-Undercharging for your products or servicesThe biggest mistake many home based business owners make undercharge for their products and services. Some do this in an effort to drum up business in the beginning stages, especially if potential customers balk at their prices. Others undercharge because they don’t document how much it cost to create their products or render a service. Then others don’t place a high enough value on their time. It’s very awkward to be forced to raise your prices after you created the expectation of low prices in your clients.No matter how passionate you are about your business, if you don’t make a profit you will not be able to keep your business nor your personal life afloat. Solution:
Research the fair market value of your product or service. Don’t make the mistake of believing that because you work from home your fee should somehow be less.
Determine the actual cost of doing business. Be sure to count business overhead, supplies, shipping costs, materials costs and especially your labor.
Consult a coach and others in your industry to learn their pricing strategies
Remember that profit is your net, not your gross. You must keep records that enable you to track your income and outgo so you’ll be able to easily see if your business is profitable.

Getting the Most Out of Content Marketing

You probably understand that content marketing is a necessary element to your professional success. As technology evolves and more tools are being offered to you on a regular basis, other aspects of marketing evolve with the new technologies. However, content marketing pretty much remains as it always was.

The changes that have occurred

Technology has provided you with the opportunity to change the possible ways that you can communicate and the many different ways in which you can share your content. Social media marketing, for example, is an approach to content marketing that is very popular and effective nowadays. However, content marketing (at the heart) is as it has always been. It is definitely one thing that your target audience can count on the be the same all the time.

It is important to remember, however, that content can be marketed in a variety of ways and a great deal of those ways involve online interactions.

Defining content marketing

It is very important to define exactly what content marketing is before you go any further with figuring out your particular approach to content marketing for your business. For a very long time, the definition of content marketing was constant and you could count on it. The definition used to be that it was information that the experts published. Those people considered experts were professional writers (journalists and authors of books) and public personalities. An expert was also considered someone who had solid experience in that particular niche. The experts would use their experience to build a solid foundation to market the content.

Now; however, the definition is not the same as it once was. Now, content can be written by anyone. You don’t have to be an expert (in the classic sense) in order for your content to be taken seriously. In fact, the only thing that the person who is offering the content has to do is to establish him- or herself as a subject matter expert in a particular niche. The person can have any background at all and it is certainly not a prerequisite to be a writer.

Considering that the definition of legitimate content as well as how it is marketed has changed so much, the new definition is much wider and more encompassing. A whole lot of different types of writing will be considered content and accepted as such. The only criterion is that the content must be relevant to the target audience and that it hold the possibility of being able to be distributed over social media.

The modern definition of content marketing

The modern definition of content marketing is content that is publishable online so that it can be read by other people and so that it can be monetized. That is not to say that the content is no valuable or interesting. It must be both of those things. It must also be relevant to the target audience and eventually lead to those members of the target audience becoming clients eventually. Content marketing also must appeal to influencers, who will really help make the content (and the person’s business) go very far. On the basic level, content marketing is done with the hope of generating traffic, leads, building credibility, boosting reputation, and creating a heightened awareness of the brand. In short, it does a lot of things.

Important results of content marketing

SEO: There are many different positive results that need to be achieved from content marketing. Search engine optimization is very important. If your content is not optimized, the search engines will not pay attention to it. If that happens, you won’t rank high on the search engine pages and people who are searching for what you do will choose someone else. If that is the case, you are finished before you even begin.

Link-building: Back links are essential for your business’s success. At this point, what you want to do is to attract valuable links and the only way to make that happen is by providing exceptional content. There are several different ways in which you can go about that, including guest blogging and an explanation of how you managed to achieve online success. Another effective way is through social media sharing. If you are active on some of the more popular social media channels (or any of the social media channels), go to those channels and determine how often links to your content are shared by other people. Remember, it is very important for you to be involved with the strongest and most advantageous social media channels.

The most effective social media channels for your content marketing

There are many excellent social media channels and, depending on your particular business’s needs, you may wish to consider the following social media marketing channels:

YouTube: This is a very useful channel for content and a great deal of people pay attention to the content that is posted.

iTunes: Believe it or not, this channel can be very effective and can work well for your business. Many people love to hear what you have to say rather than reading your content.

SlideShare: This is an excellent content marketing social media channels. Many professionals use this channel to share their content and they are met with very positive results.

When it comes to leveraging online content marketing for your business, it is critical that you choose wisely and make sure that you market your content effectively. Your brand and your business need content to be a success and it is critical that you devote time, energy, and consistency to your business at all times. It is absolutely necessary for your business to market your content appropriately and doing your homework is the best way to make sure that you choose the best social media marketing channels for your particular professional needs. Of course, it is essential that your content is relevant, timely, very high quality, and as informational as it can possibly be.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.